Traxon Technologies is a global leader in LED lighting systems. DisplayCraft was challenged to create a brand environment for Traxon Technologies at Lightfair International that showcased their lighting products, while at the same time providing a structure that would allow complete flexibility to mount a wide range of LED lighting products.
The design solution was a customized exhibit, which hosted a variety of microenvironments, so that each type of lighting system could be displayed within its optimal setting.
Anchoring the space was a unique sculptural center structure made of fabric, extrusion and other materials which housed various special effects lighting. The structure, made completely of white fabric, changed colors with use of lighting.