Exhibiting Tips & Advice

A company’s trade show exhibit is a 3-dimensional marketing vehicle and a vital part of an effective, integrated marketing mix. [...]

Creating excitement while delivering ROI on the trade show floor is one of the hardest tasks for event managers. [...]

K.I.S.S. Keep It Simple… well you know the rest, is one of the very first principles taught in design school, [...]

The nice thing about beginning a new year is that you can reinvent your aspirations. While you can certainly reset [...]

What To Look For... Build It and They Will Come But will they stay? Event marketing is all about what’s [...]

LEASE. A Dirty Little Word or Little Known Advantage? There, we’ve said it. Lease your next exhibit. Now we’ve really [...]

Who says you can’t teach an old exhibit new tricks? There are times when a trade show booth has to [...]

Richard Seigars, President DisplayCraft, Inc. To some, the task of managing your company’s trade show and event marketing efforts may [...]

Questions YOU should be asking your EXHIBIT company { and yourself } “What is the overall experience level of your [...]