Tips for Successful Exhibiting

A company’s trade show exhibit is a 3-dimensional marketing vehicle and a vital part of an effective, integrated marketing mix. Since the chance to gain a potential customer’s attention passes quickly for a typical visitor (three seconds is all you get), the right booth design integrated with powerful messaging is critical to successful exhibiting. In addition, [...]

A Fresh Start

The nice thing about beginning a new year is that you can reinvent your aspirations. While you can certainly reset priorities and redefine your commitments at any time, doing so early in the year can provide new energy and strength. It’s an opportunity to start anew with bold ideas and invigorated initiatives. It’s also a time [...]

Trade Show Exhibit Design Process

What To Look For... Build It and They Will Come But will they stay? Event marketing is all about what’s new. What have you shown me lately is the mantra of most every event attendee. They are expecting to be wowed with the latest and greatest. Last year’s model or methodology is the ticket to oblivion. [...]

Exhibit Leasing

LEASE. A Dirty Little Word or Little Known Advantage? There, we’ve said it. Lease your next exhibit. Now we’ve really said it! For many, the idea that you can lease an exhibit is either an ambiguous notion or is viewed as a less than desirable means of procurement. It is sometimes equated to that of leasing [...]

Trade Show Booth Makeover Magic

Who says you can’t teach an old exhibit new tricks? There are times when a trade show booth has to be scrapped and there are other situations where targeted enhancements can bring new life and vitality to existing exhibit architecture. Knowing when an exhibit has outlived its viability or can be re-energized through modifications is an [...]

What You Should Expect From Your Exhibit Provider

Richard Seigars, President DisplayCraft, Inc. To some, the task of managing your company’s trade show and event marketing efforts may appear simple enough. Those who actually do it know that nothing could be further from the truth. The trade show business is fast paced and time-sensitive. Weakest link theory applies because a wrong move very often [...]

Evaluating Your Exhibit Provider

Questions YOU should be asking your EXHIBIT company { and yourself } “What is the overall experience level of your employees in the industry?” DisplayCraft has a seasoned team of exhibit professionals with experience ranging from a minimum of 7 years up to almost 40 years in the industry. We are seasoned, diligent and smart. “What [...]