This year, DisplayCraft was tasked to design a new look for TOMY‘s 4000 sq ft booth. The new design showcased their ‘Make the world smile’ campaign as well as offer an exclusive sneak peek at the new Disney Junior Miles from Tomorrowland line of products. As in years past, there were some top secret toys unveiled, so security was high! The TOMY fortress was built and the secrets guarded.
When approaching the 80’ X 50’ space large colorful branded graphics surround and lead attendees to the private entrance. Upon entry, a large custom reception desk guards the secrets within, as greeters direct attendees and VIP’s. Towering curved wall structures mark the entrance allowing for privacy, traffic flow, and scale. The booth is crowned with the TOMY signature motorized sign allowing visibility from afar on the show floor. A dozen distinct areas were created to feature a wide variety of TOMY products, showcasing products by using custom designed display stands and pedestals. The booth also featured storage space and (3) private meeting rooms for individual dealer conferences.
The show opened February 14, 2015. In all, it’s said that the 2015 Toy Fair, at New York’s Javits Center occupies an area larger than seven football fields and all of it was filled with brand new toys and games.
The DisplayCraft team is pleased to have partnered with TOMY in their presentation at the largest and most important Toy Fair in the Western Hemisphere.