Annual Dealer Meeting | Konica Minolta

Konica Minolta turned to DisplayCraft to develop creative theme ideas and designs and manage all the essential details for its annual Dealer Meeting. The design challenge was effectively utilizing a 35,000 sq. ft. space to generate energy and excitement and share information about new products and services.

The design solution was a colorful, flowing fabric treatment that transformed the regular meeting rooms and halls into a complete Konica Minolta environment. Colorful drapes led dealers through a series of rooms, and dramatic lighting added to the effect. Beyond the design, DisplayCraft managed all the essential details for the event.