Konica Minolta turned to DisplayCraft when it came time to develop the creative theme ideas, designs and management of all the essential details for their annual Dealer Meeting. The design challenge was to effectively utilize a 35,000 sq. ft. space to generate energy and excitement and share information about new products and services.
The design solution was a colorful, flowing fabric treatment, which transformed the regular meeting rooms and halls into a complete Konica Minolta environment. Colorful drapes led dealers through a series of rooms. Dramatic lighting added to the effect, and beyond the design, DisplayCraft managed all the important details for the event.