Specialty interactive displays are an effective complement to event marketing activities. At trade shows, interactive displays used as “booth draws” generate interest, excitement and entertain show attendees, often drawing a crowd.

For Galderma, a unique Microsoft Smart Table allowed show attendees to enter their own contact information on an active touch-sensitive screen. Not only did the Smart Table align with the iPad and plasma screen demonstrations by the sales staff, but it also provided an opportunity for interaction, creating a memorable experience.