A user group meeting is an ideal opportunity to build relationships and brand image. Gerber created a special event named “Ideation,” which focused on sharing important information about software integration with their customers. The design challenge was to create an environment that facilitated interaction, while also creating an enjoyable experience.

DisplayCraft’s solution included every aspect of event marketing, starting with selecting the site at the Ritz Carlton New Orleans. All aspect of the event were provided by DisplayCraft, including theme design, staging, displays, lighting, talent and services. Even the evening’s entertainment was provided to make this a truly memorable event.