VMS Vantage specializes in providing integrated media intelligence solutions to help their clients gather and better utilize marketing information. The design challenge was to create a custom 10×20 trade show booth that would effectively depict an intangible “intelligence” product.
DisplayCraft worked with VMS Vantage’s advertising agency to develop an effective trades show booth design solution. Graphic alcoves with layered opaque and sheer fabric banners creating a simulated three-dimensional effect. Fabric, brushed aluminum and frosted plexiglas details combined to create a fresh modern flair. Strategically placed flat screen monitors drew attendees into the exhibit area where staff members provided product demonstrations and lead retrieval.