Funrise is a global leader in the design and manufacturing of toys. Their toy brands include BFF BRIGHT FAIRY FRIENDS™, GAZILLION®, MIGHTY FLEET™, FART NINJAS™ and RAINBOW BUTTERFLY UNICORN KITTY™, as well as licensed properties. For Toy Fair New York, Funrise collaborated with DisplayCraft to design and manufacture a 20×60 island exhibit.
The 20×60 trade show display design featured a single, controlled entrance. The main reception entrance was defined by 2 illuminated light-boxes branded with logos. In addition, a rustic accent wall with a 3-D logo created a backdrop for a simple custom reception counter and seating area. A colorful bridge header graphic featuring the Funrise brands indicated the entrance to the main exhibit interior.
The main exhibit interior consisted of 7 distinct merchandising areas along the perimeter. Each area consisted of slat-walls with a back-wall counter. Vibrant, colorful counter and header graphics defined each area. In addition, clear plexiglass shelves suspended Funrise’s toy collections on custom printed slat-wall panels. Also, a double-sided monitor kiosk supplied video demonstrations for two casual seating areas. Finally, two private conference rooms and a storage room added to the spaces functionality.