Trade Show Exhibit Design Strategy
At DisplayCraft, we believe that effective trade show booth design begins with a conversation—an exchange of ideas that evolves into a collaborative partnership. First, we’ll immerse ourselves in your brand, identity and culture while also discovering your unique product and service offerings. We’ll also get up to speed on your selling style, staffing preferences and booth feature requirements. Next, we’ll research your market and identify the competition we’ll be going up against; after all, we’re in this together. This critical information forms the foundation for our booth design strategy; however this is just the beginning.
While we can all agree that a company’s trade show booth should attract, engage and educate the audience, successful exhibit design is more than that. Each individual company’s trade show display needs vary; therefore one size does not fit all. Do you attend several trade shows and events throughout the year? Maybe you have a limited show schedule, or perhaps this is your very first event. The best exhibit designs start with a deep understanding of your trade show marketing objectives. So, we’ll ask the important questions and provide a design solution with your unique requirements in mind.