Trade Show Booths: Balancing Budget and Brand Impact
Investing in a new trade show booth is a big decision. At DisplayCraft, we’re here to guide you through the process of creating an exhibit that delivers maximum impact within your budget.In 2024, the industry average for a new exhibit typically ranged between $55 and $300 per square foot. This range depends on factors like the complexity of your design, the materials you select, and the level of customization. Here’s a breakdown of what you can expect at different price points:
Trade Show Exhibit Options & Pricing:
Portable Displays ($55 – $150 per sq. ft.):
Ideal for those seeking a budget-friendly option, portable displays are modular and straightforward. While these booths are more basic in design, they are easy to set up and cost-effective. However, they may offer limited brand differentiation and fewer customization opportunities.
A portable display works well for those focused primarily on cost savings, but you may be left desiring a more memorable, engaging, and immersive experience for visitors.
Hybrid Trade Show Displays ($150 – $225 per sq. ft.):
Hybrid exhibits strike a balance between cost and customization, offering more sophisticated designs, higher-quality materials, and added tech features like LED lighting or interactive displays. These exhibits can create a more memorable experience for visitors and allow for better brand positioning compared to competitors with simpler setups.
Hybrid displays offer enhanced branding, helping to attract more visitors and generate stronger leads. The technology integrations and custom graphics will help your booth stand out while providing a more interactive experience for both attendees and your staff.
Custom Trade Show Booths ($225 – $300+ per sq. ft.):
For those looking to make a bold statement, fully customized exhibits are tailored to your brand with premium materials, advanced technology (such as Audio Visual, Virtual Reality, or Augmented Reality setups), and unique design elements. These custom exhibits create a unique and immersive environment that elevates your brand and maximizes engagement.
A custom display delivers a top-tier experience, both for visitors and your booth staff. The cutting-edge technology and standout design will help differentiate you from competitors, enhance your brand’s reputation, and create a lasting impression that often leads to better visitor engagement and higher sales.
When budgeting for a trade show exhibit, it’s crucial to align your investment with your brand’s goals and the level of impact you wish to create. At DisplayCraft, we’re here to guide you in making the right choice for your brand—whether it’s a portable, hybrid, or fully customized display. By selecting an exhibit that balances cost, customization, and engagement, you can make the most of your trade show presence and stand out from the competition.
Whether you want to make a big splash or maximize a limited budget, DisplayCraft is standing by to help transform your vision into a space that captivates, connects, and drives results.
