30×30 Custom Booth for Jungbunzlauer | IFT FIRST Annual Event and Expo

As the exhibit designer for Jungbunzlauer, our objective was to bring the company’s mission—“From nature to ingredients®”—to life through immersive spatial storytelling. The 30×30 custom booth design draws inspiration from the brand’s dual focus: natural origins and scientific precision.

The exhibit is anchored by a striking overhead canopy, featuring four-sided illuminated branding to ensure maximum visibility across the show floor. This bold structure signals a strong brand presence while inviting visitors to engage in the space below.

The exhibit balances modern geometry with natural visual elements, using panoramic cornfield graphics to emphasize the company’s plant-based raw material sources. The booth’s open, accessible footprint encourages organic traffic flow and discovery, while multiple seating and meeting zones support deeper business conversations.

Integrated digital displays, storytelling graphics, and lifestyle imagery showcase real-world product applications, ensuring the space is not just informational but meaningful. Every detail reflects Jungbunzlauer’s sustainability, safety, and innovation values in ingredient development.

• Overhead Canopy Branding:
  A four-sided suspended structure with an illuminated “Jungbunzlauer” logo is designed to provide a long-range visual impact.
• Open Floor Plan:
  A multi-entrance layout invites free movement; perimeter counters and internal seating create natural interaction zones.
• Nature-Inspired Visuals:
  Full-wall graphics featuring cornfields and plant-based themes to reinforce sustainability and product origins.
• Digital Integration:
  Strategically placed media monitors display product videos and ingredient stories to drive engagement and education.
• Branded Reception Areas:
  Dual front counters with backlighting and minimalist design to ensure brand clarity and streamline visitor entry points.
• Application Graphics & Messaging Panels:
  Vertical panels with lifestyle imagery (e.g., baby care, oral care) communicate product relevance and human connection.
• Client Engagement Zones:
  Comfortable, contemporary lounge-style seating areas to support in-depth discussions and extended visits.
• Sustainable Design Details:
  Use of warm wood tones, clean white surfaces, and modular construction materials to reflect natural themes and environmental consciousness.
• Reconfigurable Elements:
  Designed with modular walls and flexible fixtures for easy adaptation to future booth sizes and formats.

SHOW: National IFT Show
VENUE: McCormick Place

Learn more about this booth or how DisplayCraft can create a custom exhibit solution for you.