Qooder, headquartered in Vacallo, Switzerland is an innovative company that develops unconventional vehicles for versatile and contemporary mobility. So they could expand their reach into the U.S. Market, they recently established Qooder USA. They targeted AIMExpo (American International Motorcycle Expo) to unveil their unique mobility solutions to show attendees. Qooder worked in collaboration with DisplayCraft to develop a custom 20×20 island exhibit design for the event.

The stars of the show, 3 innovative and unique vehicles manufactured by Qooder USA were the main focus of the space. All accompanying display architecture served only to complement and reinforce their visual presence. The main structure, a large bright white graphic back-wall adorned with the Qooder USA branding and understated graphic elements anchored the space. Its bright uncluttered appearance served not only as a backdrop for the vehicle displays, but also housed a large video wall that displayed an in-depth presentation. Bright white platforms slightly elevated the display vehicles enhancing their presence while unifying the space. Finally, a simple backlit podium complimented the space and provided a stage for the opening press conference.