Systemair is a leading manufacturer of ventilation, heating and air-conditioning products. For the International Builders’ Show attendees experienced their brand through a 20’ x 50’ custom exhibit that replicated a small house.
The custom structure mimicked a house build in varying degrees of finish. On the exterior a cut away roof detailed ventilation products while they exited the structure. Also, on the interior, open rafters provided easy viewing of Systemair’s fans and ventilation systems. In addition, the open interior had a kitchen, bathroom and dining/living area for displaying products in their natural environment. Some systems were fully functional for live demonstration where practical.
Highlighting the exterior, an expansive outdoor stone patio, complete with a pergola, outdoor furniture and green space drew visitors from the aisles. The casual meeting space served for attendees to both rest and take part in a larger group presentation. The resulting themed environment was an extremely effective space for experiencing the Systemair brand.