20×20 Island Display | WubbaNub

WubbaNub is the original creator of the innovative pacifier-plush toy combination by entrepreneur and mom Carla Schneider.  Their one-piece baby soother has made them a leader in the baby-product industry since 1999.

WubbaNub came to DisplayCraft with the need for a new custom 20×20 island display for the upcoming ABC Kids Expo in Las Vegas. Their main vision – a small town chic boutique/specialty shop resembling retailers that carry their products.

First, our team examined their overall needs, products and selling style to help develop the optimal trade show sales environment. With close collaboration during every step of the design process, this island display excelled in both form and function. Creating an environment that left a memorable experience to show attendees while reinforcing the Wubbanub brand.

Defining the space is a large 18’ x 18’ custom hanging fabric sign structure adds visibility across the trade show floor. Large printed logos against a faux whitewashed brick background decorate the main sign structure. In addition, a two-toned cantilevered awning detail hangs below mimicking the look of a boutique store front.

Inside the exhibit space, 3 large rustic bead board walls created space for product displays and a presentation area. In addition, a casual hutch provides further display surfaces as well as locked storage. The main exhibit components had a soft gloss white finished for a clean, modern appearance. Simple modern accent furniture pieces in a dark wood tone tastefully placed thru out the space created additional product display areas. Finally, large custom dark wood toned frames with SEG fabric graphics leaned against the exterior walls. Smart photos of babies soothing themselves with WubbaNub’s pacifier-plush toy made entering the space irresistible.