LEASE. A Dirty Little Word or Little Known Advantage?
There, we’ve said it. Lease your next exhibit. Now we’ve really said it!
For many, the idea of leasing an exhibit is either ambiguous or viewed as a less-than-desirable means of procurement. It is sometimes equated to leasing home furniture.
Two things: Yes, it is a possibility, and No, it’s not exactly like acquiring a velour recliner.
Exhibit architecture can be expensive. Designing and building a custom face-to-face marketing environment – an exhibit – often taxes the budget in ways that seem insurmountable. Companies usually are under the impression that they must either reduce the expectations of what they can afford or raid other budgetary line items to achieve the exhibit that will perform best.
It is a commonly held belief that the two principal options for obtaining a new display are either an exhibit purchase or an exhibit rental (Stay tuned for future discussions on these two topics). Each has merit, and there are pros and cons to be weighed in determining which of these solutions would best serve your particular circumstances and criteria. There is, however, a third choice, incorporating innumerable advantages that relieve the initial financial impact and open the door to a level of design possibilities otherwise thought unattainable.
You guessed it: Lease. It’s not a dirty word, nor will it be vague to you for long. The fact of the matter is that leasing an exhibit can be a sound business decision with impactful short and long-term benefits.
In general terms, leasing offers you the ability to spread out the cost of a new exhibit over a predetermined period with set payments that provide affordability and consistency. Leases are structured for the eventual purchase or non-purchase of exhibit material.
Many are structured with no down payment required, though you may provide one. Lease arrangements can be tailored to fit 12, 24, 36, 48, and 60-month time frames.
With the many exhibit lease plans available today, the simplicity of the arrangements, and the affordability of terms, exhibit leasing is a viable procurement option that any marketing professional would be wise to investigate. It is not a complicated process. There are three and 6-month deferred plans, plans with nothing down, plans that allow for a percentage down, etc. The scenarios are many.
One particularly attractive lease is the Baker’s Dozen. With this option, you divide the purchase price by 12 and make one additional payment. That’s it.
There are numerous outside financial sources for leasing that you can avail yourself of. DisplayCraft recommends one firm we have a partnership with. Companies can lease through DisplayCraft at a lesser interest rate when certain conditions are met.
DisplayCraft has a Lease Quote Calculator that allows you to enter the sales price and then see your payments based on that amount and the duration of the lease.
Hopefully, we’ve shed some light on leasing an exhibit, demonstrated its viability, and provided you with another avenue of consideration.
At the very least, you should now be able to go out and get that recliner with ease!