50 x 50 Custom Island Trade Show Exhibit at Toyfair | Tomy

For Toy Fair in New York, Tomy needed a bold and engaging 50 x 50 custom island trade show exhibit that would capture the imagination of both buyers and families. The goal was to showcase their latest product lines in a way that felt immersive, playful, and true to the heart of the Tomy brand. The design needed to support product demos, invite hands-on interaction and create a memorable visual presence on the show floor.

Drawing from toy design principles—bright hues, clear geometry, and unexpected scale—the booth combined bold color blocks, curved forms, and oversized shapes. A central “toy tower” sculpture anchored the layout, creating a visual beacon across the hall.

The space balances open play zones for interactive engagement with structured retail-style displays. Interactive demo pods showcase Tomy’s newest toys. Bright lighting and playful graphics create an energetic atmosphere that appeals to all visitors.

The design evoked curiosity, encouraged hands-on play, and reinforced Tomy’s identity as a fun-focused innovator.

• Full 50 x 50 island exhibit layout at Toy Fair in NY
• Tall central tower with dynamic Tomy branding and signage
• Interactive demo pods with toy testing stations
• Overhead hanging sign
• Bold floor graphics and zones for guiding traffic flow
• Lounge area with seating for meetings and breaks
• Storage and meeting rooms behind closed panels

SHOW: Toy Fair
VENUE: Javit’s Center
INDUSTRIES: Toy Manufacturers

Learn more about this booth or how DisplayCraft can create a custom exhibit solution for you.