First-Time Trade Show Exhibitor Guide: What to Expect in the U.S. vs. International Shows

Are you exhibiting at your first trade show? Whether you’re launching a product or expanding into new markets, it’s a major step. This first-time trade show exhibitor guide will help you understand what to expect and how to prepare, especially when comparing U.S. and international trade shows.

Many first-time exhibitors underestimate how long trade show planning takes. Begin 4 to 6 months in advance to allow time for:

• Trade show booth design and approvals
• Shipping coordination and staging
• Compliance with show rules
• Service orders (electricity, internet, etc.)
• Graphics production
• Labor scheduling for setup
• Reducing last-minute stress

Early planning also gives you more control over costs and logistics, especially when working across time zones or international borders.

This trade show exhibitor guide wouldn’t be complete without a look at costs. Trade show booth expenses go far beyond design. First-time exhibitors should budget for:

• Show services and utilities
• Set up and dismantle labor
• Freight, drayage, and handling fees
• Storage between events
• Rentals and lead capture tech
• Travel and hotel costs

U.S. trade shows often involve union labor and strict regulations, which can increase costs. Custom booths are common, and material handling (drayage) fees are high.

International trade shows may offer lower labor costs and modular booth packages. However, you’ll face customs documentation and overseas logistics. Planning with a knowledgeable partner helps you stay compliant and on track.

This guide for first-time trade show exhibitors emphasizes that a booth is just one part of your strategy. Don’t rely on the structure alone—your team and plan must be ready. Before the show:

• Define goals and target audience
• Conduct pre-show outreach
• Train your team for consistent messaging
• Plan demos and visitor engagement
• Create a strong follow-up strategy

Clear objectives and preparation improve your return on investment, whether your show is in Las Vegas or London.

At DisplayCraft, we help first-time trade show exhibitors with complete exhibit solutions—custom or modular. Whether you’re showcasing in the U.S. or internationally, our team will guide you every step of the way.

Let this first-time trade show exhibitor guide be your starting point. We’ll make your first event smooth, professional, and impactful.

Learn more about this booth or how DisplayCraft can create a custom exhibit solution for you.