Melinta Therapeutics, Inc. is a clinical-stage bio-pharmaceutical company dedicated to introducing new antibiotics for fighting the dangers of resistant bacteria. DisplayCraft created a trade show booth design concept that focused on their new product developments while elevating their presence in the pharmaceutical industry.
The focal point of the trade show design is a lightweight ceiling treatment using back lit tension fabric cylinders. The custom ceiling structure offered endless LED lighting color possibilities while providing high visibility on the trade show floor. Custom monitor kiosks displaying product information radiate around a central reception desk containing tiered laminate details. All components include halo LED lighting effects to complement the ceiling structure above. A large soft white back wall with an integrated seamless video presentation area creates a focal point for the space. Two private offices, located in the back, contain blinds for privacy and key-less entry for security and convenience.
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