20×20 Custom Rental Trade Show Display for Lannett | CPHI Americas – Philadelphia

Project Overview

Created for Lannett’s appearance at CPHI Americas in Philadelphia, this 20×20 custom rental trade show display was designed to convey scientific precision and trust while offering a warm, welcoming space for business conversations. The goal was to reflect the company’s core CDMO services and pharmaceutical expertise in a layout that supported interaction, brand storytelling, and visual impact.

Design Inspiration

Inspired by modern laboratories and the natural healing environment, the exhibit merges clean architectural lines with organic textures. The slatted wood framework offers structural rhythm and subtle enclosure, while integrated greenery introduces a natural softness that invites visitors into the space. A towering, branded pylon with backlit imagery serves as a strong visual anchor, helping to define the booth from across the floor.

The structure uses symmetry and openness to guide the flow of traffic and create clear sightlines to key messaging areas and media screens. The result is a design that feels both structured and approachable, much like Lannett’s promise of reliable and responsive pharmaceutical partnerships.

Design Intent

  • Present Lannett’s analytical laboratory services and CDMO solutions with clarity and professionalism
  • Provide branded zones for storytelling, education, and client engagement
  • Create a comfortable, open layout for meaningful one-on-one conversations
  • Use sustainable materials and rental components to align with environmental values

Key Features of This 20×20 Custom Rental Trade Show Display:

  • 20×20 custom rental exhibit footprint for CPHI Americas
  • Backlit tower featuring Lannett branding and pharmaceutical lab imagery
  • Integrated reception counter with dimensional logo
  • Wood-look vertical slat structure to define the space without enclosing it
  • Suspended greenery and LED strip lighting overhead for ambiance
  • Wall-mounted monitors for product messaging and presentations
  • Informal seating areas for private discussions
  • Sustainable, reusable exhibit architecture
  • Strategically placed messaging panels highlighting service capabilities

INDUSTRIES: Pharmaceuticals
SHOW: CPHI Americas

Learn more about this booth or how DisplayCraft can create a custom exhibit solution for you.