10×20 Custom Linear Trade Show Booth | Paper Frog Coffee

Paper Frog Coffee is a craft coffee retailer specializing in small-batch, premium coffee from all over the world. DisplayCraft designed and fabricated a 10×20 custom linear trade show booth for their debut at the Specialty Coffee Expo.

This exhibit design seamlessly merges brand personality with functional architecture and is designed to reflect Paper Frog Coffee’s approachable sophistication. The booth design draws inspiration from artisan coffee culture—warm, tactile, and community-centered—while incorporating a modern aesthetic with precise geometry and a modular retail layout.

The 10×20 linear booth’s focal point is a central café bar, wrapped in textured, geometric paneling inspired by hand-crafted ceramics and coffee packaging patterns. Behind the bar, a custom lighted logo panel sits within a backdrop of colorful triangular tiles, evoking a playful yet refined energy that mirrors Paper Frog’s creative spirit. Flanking the booth, slatted wood structures provide a visual rhythm and help define distinct product zones without feeling closed off.

We wanted every corner of this space to serve a purpose: the left showcases packaged products and sample displays; the right blends branded merchandise with cheerful shelving that reinforces brand color; and the bar at center invites genuine interaction through live brewing demonstrations. The resulting booth design encourages discovery, fosters casual conversation, and leaves space for meaningful engagement with Paper Frog’s products and brand.

10×20 Custom Linear Booth Design Features

  • Custom café bar with integrated lighting and geometric tile front
  • Illuminated Paper Frog Coffee logo wall with backlighting
  • Multi-use display shelving on both sides for packaged goods and merchandise
  • Slatted wood paneling for vertical rhythm and spatial definition
  • Built-in product sampling area and manual brew stations
  • Private backroom/storage area discreetly integrated into the right panel
  • Bold, playful wall graphics and brand messaging
  • Open floor plan to facilitate high visitor traffic and engagement
  • Warm white flooring for visual contrast and a clean aesthetic

SHOW: Specialty Coffee Expo
VENUE: George R. Brown Convention Center
INDUSTRIES: Food and Beverage