A company’s trade show exhibit is a 3-dimensional marketing vehicle and a vital part of an effective, integrated marketing mix. Since the chance to gain a potential customer’s attention passes quickly for a typical visitor (three seconds is all you get), the right booth design integrated with powerful messaging is critical to successful exhibiting. In addition, [...]
Who says you can’t teach an old exhibit new tricks? There are times when a trade show booth has to be scrapped and there are other situations where targeted enhancements can bring new life and vitality to existing exhibit architecture. Knowing when an exhibit has outlived its viability or can be re-energized through modifications is an [...]
Richard Seigars, President DisplayCraft, Inc. To some, the task of managing your company’s trade show and event marketing efforts may appear simple enough. Those who actually do it know that nothing could be further from the truth. The trade show business is fast paced and time-sensitive. Weakest link theory applies because a wrong move very often [...]
Hamamatsu Photonics is a Japanese manufacturer of optical sensors, electric light sources, and other optical devices and their applied instruments. They are specialist in photometry, cameras, optical components & analysis systems. DisplayCraft previously created a custom island exhibit for Hamamatsu that was so successful we were tasked to create 40’ linear solution conveying a similar [...]
