Voya Financial

Project Description

Lightweight Booth Concept | Voya Financial


This lightweight booth concept is inspired by architectural forms found in ancient financial institutions. Structure and stability are the pillars of design.

Design features include a back wall composed of solid white box-frame panels with SEG graphics fit for a clean finish. Built-in architectural lighting accent the back wall graphics from both the top and bottom. A centrally located column contains a monitor for looping video in addition to literature holders for client handouts. The exhibit structure integrates all wire management for electronics while concealing them from visitors view.

A band of corporate color draws the eye to the branded header. A simple yet elegant back lit reception counter compliments the exhibit’s simple lines. Matching carpet color unifies the space.