Three-dimensional marketing can take many forms, including corporate interior signage, demonstration areas, and product showrooms. Hubbell needed to develop a unique lobby display for its corporate office to greet visitors and visually convey its 65 divisions.
DisplayCraft rose to the occasion by developing a design that depicted all 65 divisions on variably raised levels, creating visual interest. The central Hubbell logo was fabricated using brushed aluminum on a warm wood-tone background, highlighting the Hubbell corporate brand.
The display was so well-received that it was digitally recreated for their website, which is a great compliment and effective use of consistent corporate branding.
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