Dielectric is a manufacturer of very large antennas and broadcast systems. They came to us with an existing exhibit that needed a refresh. Our design solution included newly fabricated exhibit components while also refurbishing existing display properties creating a new look for Dielectric at the NAB Show.
Two large layered rental hanging signs creating a custom feel while identifying Dielectric’s booth to attendees throughout the hall. Once in the booth, three large backlit towers created distinct interaction points. Two of the towers, 16’ in height provided a backdrop for scaled models of Dielectric’s large antenna systems. Literature and touchscreen tablets assisted sales staff with product demonstrations. A third backlit tower housed more scaled models on one side and a large monitor for live presentations on the other. Finally, two large conference rooms one for formal meetings and one for lounging visitors provided gathering spaces for active engagement.