HP Exhibit Concept

Project Description

Tension Fabric Displays & Structures 

Tension fabric displays and structures are a standard in the trade show industry. The flexibility that tension fabric offers makes creating simple geometric shapes easy and cost effective. Custom tension fabric designs using complex compound shapes are also possible, even with large cut-outs! Whether your trade show booth design uses simple or complex shapes, each shape has an impact on how attendees experience your brand and 3D marketing environment.

In this conceptual design the geometric tension fabric cylinder centers and grounds the environment.  Simple tables add to the lightness of the design while creating a structured look and feel within the booth. Integrated into the design a closet structure offers space for graphic application and/or a large expansive seamless monitor for moving graphics – a canvas for the client.  The vertical element adds height for branding and visibility on the trade show floor.