John Hancock is a revered and well-established financial services leader. As sponsors for the Sports and Fitness Expo in Boston, they had a booth space for runners to gather before and after the race, as well as a place for spectators. Their event booth design requirements were quite simple. They needed a storage room, stadium seating, live video streaming and corporate branding throughout the space.
Two towers served as marquees for the booth while providing a backdrop for streaming video. One tower shared a wall with the closet while the other connected to the back wall arching over the main spectator area. A privacy wall with a printed semi-sheer material jazzed up the rental stadium seating. For optimal visibility on the show floor, graphics with corporate and event logos were displayed throughout the space. Custom corporate skirted tables were positioned on the corners. The colorful graphics and aluminum structure unified this event booth design.