IDEXX Laboratories helps more than 50,000 veterinary practices worldwide advance medical care, improve staff productivity and increase practice profitability. IDEXX needed a trade show exhibit program solution to market their vast portfolio of products and services.
DisplayCraft presented a highly interactive trade show booth design that utilized multiple technologies to tell IDEXX’s story. Flat-screen monitors displayed around the exterior of the exhibit provided attendees with stories of successful partnerships. Large hanging fabric signs along with two 16′ tall graphic walls branded the space and attracted attendees.
Once inside the exhibit space, interactive displays walked attendees through IDEXX’s comprehensive product and service offerings. Overhangs on the interior walls, brought the ceiling height down and provided a sense of intimacy. Two curved end cap walls defined the booth space and providing additional merchandising opportunities.