Trade Show Booth Makeover Magic

Who says you can’t teach an old exhibit new tricks? There are times when a trade show booth has to be scrapped and there are other situations where targeted enhancements can bring new life and vitality to existing exhibit architecture. Knowing when an exhibit has outlived its viability or can be re-energized through modifications is an [...]

What You Should Expect From Your Exhibit Provider

Richard Seigars, President DisplayCraft, Inc. To some, the task of managing your company’s trade show and event marketing efforts may appear simple enough. Those who actually do it know that nothing could be further from the truth. The trade show business is fast paced and time-sensitive. Weakest link theory applies because a wrong move very often [...]

Tips for Successful Exhibiting

A company’s trade show exhibit is a 3-dimensional marketing vehicle and a vital part of an effective, integrated marketing mix. Since the chance to gain a potential customer’s attention passes quickly for a typical visitor (three seconds is all you get), the right booth design integrated with powerful messaging is critical. In addition, a company’s return [...]